Stormi Steele, the visionary founder of Canvas Beauty Brand, has made significant strides in the beauty industry, amassing considerable wealth through her entrepreneurial endeavors. As of 2025, her net worth is estimated to be between $10 million and $20 million, reflecting her success and influence in the beauty sector.
Personal Details
Full Name | Stormi Steele |
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Date of Birth | November 11, 1988 |
Birthplace | Jackson, Mississippi, USA |
Occupation | Entrepreneur, CEO of Canvas Beauty Brand |
Spouse | Courtney Beasley |
Children | Son: Cody Steele |
Height | 5’6″ (167 cm) |
Weight | 140 lbs (63.5 kg) |
Ethnicity | African American |
Early Life & Career Beginnings

Born on November 11, 1988, in Jackson, Mississippi, Stormi Steele developed an early interest in haircare. She pursued cosmetology, which laid the foundation for her future business ventures.
The Launch of Canvas Beauty Brand
In 2018, Steele launched Canvas Beauty Brand, starting with a single product—the Hair Blossom Serum—formulated in her kitchen. The serum’s effectiveness in promoting hair growth quickly garnered attention, propelling the brand into the spotlight.
Growth & Expansion

Under Steele’s leadership, Canvas Beauty Brand expanded its product line to include shampoos, conditioners, and other haircare essentials. Strategic partnerships with major retailers like Target and Walmart further increased the brand’s visibility and accessibility.
Recent Milestones
In June 2025, Stormi Steele made history by becoming the first creator on TikTok to earn over $1 million during a single live session. This achievement underscores her innovative approach to digital marketing and her brand’s strong consumer appeal.
Financial Overview

As of 2025, estimates of Stormi Steele’s net worth vary between $10 million and $20 million. This wealth is primarily attributed to the success of Canvas Beauty Brand, along with strategic endorsements and investments.
Personal Life
Stormi Steele is married to Courtney Beasley, and together they have a son named Cody Steele. She balances her thriving business with family life, often sharing insights into her journey to inspire others.
Future Endeavors

Looking ahead, Steele plans to expand Canvas Beauty Brand internationally and introduce new product lines, aiming to solidify its position as a global leader in the beauty industry.
Final Thoughts
Stormi Steele’s entrepreneurial journey from a passionate cosmetologist to a multimillionaire beauty mogul exemplifies determination, innovation, and strategic acumen. Her success continues to inspire aspiring entrepreneurs worldwide.